About Frank Rolfe
Frank Rolfe started his outdoor billboard business from his coffee table, as a fresh graduate from Stanford University. It began as a resume builder for graduate school applications, and ended with a sale to a public company 14 years later.
Using unique strategies he developed from desperate competition with much larger competitors, Mr. Rolfe eventually owned more outdoor billboards than any private individual in Dallas/Ft. Worth. Along the way, he fine-tuned the techniques to find outdoor billboard locations, rent advertising space, and sell signs and leases.
Mr. Rolfe is the author of the book, “Big Bucks from Big Signs“, and has also put together the Outdoor Billboard Home Study Program for those looking for a crash course on the billboard industry.
No one knows the outdoor billboard business better than Mr. Rolfe and, if they do, they refuse to talk about it and reveal their secrets!
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